Agentic AI for Research: Build Custom Workflows & Synthetic Users

John Whalen's Agentic AI for Research course is outstanding. My team and I took it to quickly upskill our entire practice and grasp what is possible with AI today. In a landscape where so many teams feel overwhelmed and anxious about AI adoption, John's incredibly thorough, practically applicable, and inspiring content left us feeling deeply empowered. The impact on our daily workflow has already been substantial. We are finalizing pipelines for primary and desk research, have rethought how we craft and deploy synthetic users, and recently started tinkering with strategic foresight tools. If you want to move your team past basic prompting into true agentic workflow orchestration, this is the course to take.

John is thoughtful about the pros, cons, benefits & limitations of AI. You'll learn about the potential of AI across the research cycle without being forced to drink the kool-aid. The course is wonderfully paced and worth every penny.

I can't recommend John's Maven courses enough. He teaches you how to be a true builder—someone who can design and implement AI-native tools and workflows into everyday UXR practice. I've completed both of his courses and regularly recommend them to peers because you genuinely level up your skills while learning practical, high-quality content you can apply immediately.

John is one of the most approachable instructors I have had. The volume of material is genuinely deep, and everything is loaded into NotebookLM, so you keep access even after the course ends—that noise reduction alone is worth the price. The biggest shift for me was structural. I came in with some Claude skills and systems already built, but week by week I realized how many of my approaches were wrong because I did not actually understand how LLMs worked under the hood. After the course, I have rebuilt most of my workflows. I now know how to break a task into discrete steps, check the output at each stage, and pinpoint exactly where things fail. This course got me to work like an architect instead of building on vibes.

Best course on AI implications for consumer and market research. You get useful learnings and tools you can use right away while experiencing, first hand, the future that is already here.

This course has (more than anything I've done or learned) completely changed the way I interact with AI. I cannot recommend this course enough to anyone. John teaches things very simply through first principles, has incredibly clean curriculum, and spends time with the students to make sure we completely understand material before moving on. I feel like I've learned more in 4 weeks than the last 2 years about how to use AI, and feel wildly optimistic about using it moving forward as a Product Designer!