Cohort-based courses
Guided programs to get real results.
Choosing the Right JTBD Framework for Growth, Product, and Experience
4.9
·2 weeks·Jun 9 – Jun 23
JOHN GUSIFFManaging Partner - Customer Centric LLC
Quantitative JTBD Methods for Smarter Product & Experience Decisions
3 weeks·Jun 30 – Jul 23
JOHN GUSIFF Managing Partner - Customer Centric LLC
DOMINIC RICCHETTI Insights Architect, Consultant CX/UX/MR
Free Lightning Lessons
Interactive sessions to explore new topics.
Progress or Process? Two Lenses for Jobs to be Done
·Jun 3·60 minutes104 StudentsLive
John Gusiff and Dominic RicchettiThe Behavior Strategy Canvas (Make It Toolkit)
·45 minutes138 StudentsWatch
John GusiffWhat to Build and Why: The Only Skill That Survives AI
·45 minutes109 StudentsWatch
Simon Hilton and Jacalin DingAI-Powered Product Research
·30 minutes1,532 StudentsWatch.png&w=1536&q=75)
Nick BabichExperience Design using Behavioral Journey Mapping
·30 minutes765 StudentsWatch
John GusiffCreating New Ideas from Diverse Insights & Inspirations
·30 minutes586 StudentsWatch.jpg&w=1536&q=75)
Kevin BethuneFind your ideal customer and unique value prop
·30 minutes435 StudentsWatch
Michael MargolisHow to Spot Non-obvious Insights
·60 minutes51 StudentsWatch
Saurabh GuptaRapid Product Discovery with AI-Powered Interviews
·30 minutes1,722 StudentsWatch.jpg&w=1536&q=75)
John Whalen, PhDSpeed Up Concept Testing: Fast, Smart AI Analysis for PMs
·30 minutes1,272 StudentsWatch.jpg&w=1536&q=75)
John Whalen, PhDDiscovering Where AI Functionality Adds Product Value Today
·90 minutes703 StudentsWatch
Jared SpoolDesign a Public API Product from Scratch
·45 minutes378 StudentsWatch
Emmanuel ParaskakisRapid Product Discovery with AI-Powered Interviews
·30 minutes372 StudentsWatch.jpg&w=1536&q=75)
John Whalen, PhDThe Behavioral Design Strategy Canvas
·45 minutes155 StudentsWatch
John GusiffLightning Problem-Solving for Product Teams
·120 minutes104 StudentsWatch
Carolina PollGet Answers In Hours With AI-Powered Customer Interviews
·30 minutes71 StudentsWatch
John Whalen, PhDDiagnosing Onboarding: Psychological Shifts and Causal Chain
·60 minutes61 StudentsWatch
John Gusiff and Krzysztof CzubakHow to Create Content-Informed Personas for Better UX
·30 minutes59 StudentsWatch
Theresa Putkey