New Maven Experts: What Will Make Your Course Sell

When I was VP Marketing at Maven, I studied why some courses pull buyer demand while equally qualified experts stall. It wasn't course quality, audience size, or marketing pressure. Success reliably comes from a coherent set of upstream decisions: what problem to solve, for whom, and why you're clearly the right person to help.

When those decisions are weak, the volume of sales you need to justify your time won't materialize.

When they're strong, buyers find you, recognize themselves, and decide to enroll with very little hesitation. They see in seconds that your course is for them, and that you are the right person to trust with their goals. Willingness to pay increases. Success compounds.

I identified the key criteria that reliably predict course success and built a structured approach to address them one by one. I call it the Course-Market Fit Process.

It forces you to crystallize who you're actually building for and why they will enroll now (not someday), tighten how you articulate the value of the outcome, and make your expertise legible to someone who has never heard of you.

It compresses what used to take months of research and iteration into hours.

• I typically deliver a bespoke Course-Market Fit diagnosis in three to four hours of consulting.

• I also offer my own Maven course to guide you through the process in a cohort setting.

Book a free intro call to discuss your goals and how I can help.