As an early hire at two AdTech startups that sold for $100M+, l led the marketing strategy to establish our topical authority and earn buyer attention.

At AdPushup, I created an organic growth engine that brought in 50k monthly unique visitors and 10k email subscribers; scaling from $0 to $10M in ARR. At Blockthrough, I produced 4x editions of the PageFair Adblock Report, hosted the Slice of AdTech podcast, and built sales operations function to support a global team; delivering 13x revenue growth.

I founded And/or Labs to help AdTech founders and CxOs build the right foundations for their GTM strategy, so that they don’t burn runway on scattered efforts that don’t compound.